Evaluation Activity: Social Groups

How does your product represent specific social groups?

I wanted my character, Tyler, to represent the positive aspects of every class typically displayed in an action film. The heroic charisma of the lower class and the brave and daring persona paired with the quick-witted, canny nature of the middle-upper class. In an alpine environment, the vast majority of skiers are of Caucasian descent, which fits with the personal characteristics of Tyler.

My principle character is aged 21 therefore embodying the typical daring university student whilst they are away on ski trips with the university. This type of student will classically exhibit bold, brave and adventurous behaviour. Hopefully my film will become an instant success amongst this group of typically males who can relate to my media product.

Tyler has a powerful male appeal that has been crafted to appeal to a predominantly male audience with his macho and adventurous actions. This really pins down the target audience of males aged between 17-25 who could be range from leisure skiers to racers.