In order to entice a
large audience, I had to target my opening sequence at the largest group of
people that watch films. After some lengthy research this was found
out to be the age range between: 15-24. In order to find this age range the
story line had to be one that would appeal to and captivate this specific
demographic. Moreover by planning my film to attractive this age group, it
means that there will be a lot more marketing through word of mouth.
Due to people between
the ages of 10-15 not being as likely to go to the cinema, I decided to put my
Opening Sequence 1st Draft on YouTube and the final version on Vimeo. This meant that I could appeal to a wider age
range and therefore maximise the potential of my opening sequence.
With my target
audience being between the ages of 15-24, I chose upon casting a boy that would
fit into that age range. I utilised social media (web 2.0) to help get the
word around about my film.
Twitter
To build and audience
and for audience feedback I used Twitter:
YouTube/Vimeo
The two best and most popular video
sharing platforms are YouTube/Vimeo which are both used by my target audience:
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